Why LED Cooler Tubes Over Fluorescent Tubes?

There's no denying that LEDs help cut power consumption costs by up to 60% as compared to Fluorescent lighting. Fluorescent lights emit diffused light that goes in all directions, whereas LEDs emit directional light. In the case of coolers or display cabinets, direct lighting is preferred as products and packaging come out lively- thus helping in increased sales. This happens because of better color rendering ability of LEDs.